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From the blog

  • Fashion press release - editor's desk
    Article

    How to keep your fashion press release at the top of the editor’s inbox

    Knowing how to format your press release to catch the eyes of a fashion journalist could be the key to catapulting your publicity campaign.

  • Storytelling and planning your fashion collection
    Article

    Storytelling: The key to creating a cohesive collection

    Collection planning is like storytelling. If done properly, you will not only appeal to your target customer, but make them want to put themselves right in the middle of the story.